4 Tips to Develop Public Relations (PR) Strategy
Public relations is strategically creating and managing a favorable public image by curating content and relationships. Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]
Rivergate Marketing to Share Digital Marketing Strategy Tips for Control System Integrators at the 2017 CSIA Executive Conference
Rivergate Marketing will participate in the conference’s educational programming, sharing expertise and actionable tips on implementing a successful digital marketing and public relations strategy specific to control system integrator businesses. Arlington, MA – April 26, 2017 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced details of its […]
Rivergate Marketing to Share Marketing and Public Relations Strategy Tips for Control System Integrators at the 2016 CSIA Executive Conference
Georgia Whalen, founder of Rivergate Marketing, will serve as a panelist on the Digital Marketing in Action breakout session, sharing marketing and public relations experience and expertise specific to control system integrator businesses. Arlington, MA – April 19, 2016 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced […]
Why Marketing Automation?
Did you know that it takes between seven and eight contacts before a customer is ready to buy? Most small businesses have stopped following up with a customer after two to three contacts. Stopping your follow-up process too soon is a huge waste of effort. Did you leave money on the table? Losing customers? More […]
Five Ways to Humanize Your Company
When promoting your company, who you are is as important as what you do. People choose to do business with people. It’s why we like great customer service and it’s why automated phone systems drive us crazy. It can be a challenge to strike a balance between maintaining professionalism and sharing your company’s personality. Here […]
A Marketing Firm Can Make Your Company Shine
“Hire a marketing firm? Are you kidding?! I can’t add any more projects onto what we’re already doing!” – Lots of business owners. Maybe even you. Relax. A great marketing firm works with all the great things you’re already doing and helps all the right people know about it. Check out a few examples: […]
Rivergate Marketing Unveils Itself as Premier Partner to Industrial Companies for B2B Marketing, Public Relations and Social Media
Recognized by global leaders in industrial automation, Rivergate Marketing is positioned to add new clients in 2015, offering services in content marketing, public relations, email marketing, social media and more Arlington, MA – November 17, 2014 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced its official expansion […]
Social Media – What is Your Social Strategy?
Did you know that 84 percent of B2B marketers use social media, and that social media has a 100 percent higher lead-to-close than outbound marketing? Most organizations have come to terms with the importance of social media and have the right teams in place to manage their channels. But when it comes to strategy for […]